Our Story

Since we began in 2008, we’ve been dedicated to one goal. To create vaping products that deliver satisfaction, every time. And it seems to be working. From our humble beginnings in the outskirts of Birmingham we have grown to be a household name in the UK electronic cigarette market. It didn’t happen overnight and it wasn’t easy, but we’ve built a loyal customer base by providing only high quality, reliable products that can be trusted.

Quality and reliability. That’s our promise to you.

At Vivid, the customer has always been at the heart of everything we do. That’s why we became part of PMI, the world’s leading tobacco company. Their investment allowed us to push our commitment to making the best e-cigarette products as we possibly can.

Check out PMI’s plans for a smoke-free future here.

Investment In Quality

All of our products are rigourously tested in the PMI science and research facilities to ensure that they meet the highest standards. Utilizing a pool of over 400 engineers and scientists we aim to produce only the finest quality e-cigarette products.

Our e-liquids are subjected to 6 months of development and testing before we will put the Vivid name on them. To guarantee quality and consistency they are produced exclusively in the EU and are required to pass additional tests over those legally required.

Our Products

With two vaping devices and a whole range of quality e-liquids, we're confident our products will cater for all your vaping needs.